
A New Kind of Nonprofit Appeal for Thanksgiving
All too often, nonprofit leaders get caught up in the bottom line. Your development director may be careful to write personalized thank-you notes to donors of major gifts. And your online donation form surely includes a thank-you message. But for many nonprofit fundraising teams, gratitude is muddied with bids for future gifts. Some organizations thank donors because they don’t want to spoil their chances of receiving future donations. It’s a commonsense fundraising strategy,